I have been preparing for a presentation I’m delivering in a couple of weeks I on email marketing. Here are a few tips that you can start using immediately to improve your email marketing results.

How To Maximize your Click Through Rate

Here’s an example of a Constant Contact e-mail I custom designed for a client yesterday. In my experience the elements I highlighted below consistently create higher CTR’s and more bottom-line profits than the standard templates…


How to Add Social Share Buttons to your Email

You’ve probably seen share buttons (like on the bottom of this post) on websites, blogs, and generally all over the Internet. These buttons allow you to share content via Facebook, Twitter, and any number of other channels. If you use Constant Contact you simply click the

box when you are selecting the list you are sending to and scheduling the send date and time.

Adding Social Share buttons to your Awber e-mails is a bit more involved.

If you’re interested in adding share buttons to the messages you send with AWeber, simply follow the directions below.

You can find written instructions at- http://www.aweber.com/faq/questions/599/How+Do+I+Add+Share+Buttons+to+My+Messages%3F

How to Whitelist- Email Instructions for Your Subscribers

This email whitelist instruction generator is FREE, simple to use and it can increase the delivery rate of your emails.

What is a Whitelist?

A whitelist is a list of domain names or email addresses that have been pre-approved so they will not get stuck in spam filters.

Unfortunately many people don’t know how to add an email address to the whitelist of their email reader. This is exactly why you would want to generate a set of these “How to Whitelist” instructions so that your e-mail subscribers know exactly how to whitelist your email.

By the way, this is the same tool I use for subscribers to my FREE e-course – How to Gain a Competitive Marketing Advantage for YOUR Small Business

Here’s the link to generate a set of your own “How to Whitelist” instructions.

 A Personal Experience About Email Marketing

Last week I was again reminded (for the umpteenth time) of the importance of staying in touch with potential clients.

Two LONGTIME (over 4 years) subscribers to my e-mail list decided that the time was right. They were now ready to hire me as their Internet marketing coach. After more than 4 years!!!

All I did was make it very easy for these “prospects” to subscribe to my “Marketing Updates” e-mail list and then consistently provide them with information that they found interesting and helpful.

Because they regularly received my e-mails I had created “top of mind awareness” which means that when they felt they had a need for the type of services I provide they thought of me. Because they had received my messages for years they had already benefited from my advice, they knew me and they trusted me. I had demonstrated both my expertise and my personality.

My TIP- Make it a high priority to build your list of subscribers and then consistently provide them with interesting and useful information. This simple Email, Nurture, Top of Mind Awareness strategy can have a huge impact on your bottom-line