I have long emphasized the importance and effectiveness of e-mail marketing at my seminars and webinars and with our client at IMGmembers. One of the most effective business uses of e-mail are “drip campaigns” which are most commonly used to nurture leads. Drip campaigns often use education, testimonials and other tactics to move prospects through the early part of the sales cycle and take them from “less than hot” to “hot,” or at least “very warm.”

Jeanne S. Jennings shared 7 e-mail marketing case studies at a MarketingSherpa event in San Francisco – here are the 10 key takeaways.