Welcome to How to Gain a Competitive Marketing Advantage with SEO, Social Media, Mobile Marketing & More

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Below I added the notes I used when producing the video above. I also added some links to resources I think you will find useful.

Part of my coaching is being very transparent in all of my personal marketing efforts so you can see exactly what I’m doing, how I’m doing it and why I’m doing it. The video above was created using Camtasia (which I love)  and the video is hosted on Amazon s3 (which I also love). This is a WordPress website using FlowPlayer to play the video.

I’m Ed or “Santa” Ed Taylor- The-Internet-Marketing-Coach…

Remember the story about the two campers sitting near their tent when they hear an angry bear growling in the woods near them. One of the campers starts putting on his running shoes. The other says, “What are you doing? You can’t outrun a bear.” The first says, “I don’t have to outrun the bear, I just have to outrun you.”

Of course this is just the punch line of an old Boy Scout skit, but I also want to use this story as an analogy for this e-course.

Today YOU HAVE 2 BEARS CHASING YOU

Bear One is a slow economy where consumers are being more selective and frugal.

Bear Two are the rapid changes in technology that have dramatically changed how we as customers buy products and services.

Technology now provides us with many more choices. We now have access to much more information including unfiltered reviews from past customers on sites like Yelp and Google Reviews.

I work with small business owners everyday and if you are anything like most of them you recognize that you need to improve the effectiveness of your Internet marketing.

The question becomes WHAT do you do.

You must take action… of course it would be nice if your competitive advantage was as simple as putting on a pair of running shoes but it’s not.

You must out-maneuver your competitors in your marketplace.

You must be found where your customers are looking.

You must manage your reputation and make it social.

You must nurture relationships with your customers to maintain top of mind awareness.

You must keep it simple for your happy customers to refer you to their friends on Social networks.

The good news is… this is all doable.

Thanks to advances in technology, most of this can be done in-house by you or a non-technical member of your team at a relatively low cost.

Now the bad news… your competitors recognize this too. Your competition will try to out run you!

To help my coaching clients, and to help you, gain a competitive advantage I always start with a SWOT Analysis. S-W-O-T

A SWOT analysis is a great way to prioritize your marketing efforts so we produce the most profitable results in the shortest time.

SWOT is an acronym standing for Strengths, Weaknesses, Opportunities, and Threats.

A SWOT analysis starts with defining your goal or objective and then objectively evaluating the:

Strengths: characteristics of the business that provide an advantage over competitors.

Weaknesses: characteristics that place the business at a disadvantage relative to competitors.

Opportunities: external factors that could be used to make greater sales or profits.

Threats: external factors that could cause trouble for the business.

A SWOT analysis is essential because the next steps in the process will be derived from the Strengths, Weaknesses, Opportunities and Threats identified.

EXERCISE

List 3 Strengths. These may have to do with your brand, product, location, reputation, etc.

List 3 Weaknesses. These may have to do with a lack of expertise in modern marketing strategies like local, social or mobile marketing, or the lack of a customer e-mail list.

List 3 Opportunities. Theses could be underutilized resources like customers lists, e-mail marketing, social marketing, Search Engine Optimization, Mobile marketing, etc.

List 3 Threats. These maybe competitors who have jumped into the lead in one or more of the new marketing channels, or reputation issues in social media, or a shortage of cash.

Here’s a link to my webinar “How to Gain a Competitiveness Advantage with SWOT

In the next segment I’m going to give you 7 very specific “Action Items” that will gain your competitive advantage. But for now simply focus on identifying the 3 Strengths, Weakness, Opportunities and Threats facing you and your business.