If you are buying Pay Per Click (PPC) traffic, create landing pages that are clearly relevant to your PPC keywords.

I often see businesses sending their PPC traffic to the home page instead of a page specificallt designed for that search query. You can “tune” your Landing Pages with Google’s Website Optimizer, a no-cost tool that will help you improve your PPC performance. Develop and run a few tests, and watch the improvement.

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Ed Taylor Internet Marketing Speaker and Internet Marketing Consultant-Coach