Doing what you do is important but sometimes the WHY you do what you do is just as important.

Owning and operating a small business is difficult. Sometimes, especially when times are tough, you have to really ask yourself why are you doing this. Why do you do what you do.

For me, and I’m sure for many others, there is strength in remembering the WHY behind the WHAT.

If you are not real clear about WHY you do what you do, or if the original reason you started your business is just not as inspiring as it once was I recommend you take some time to re-stock your WHYS.

Originally I started my own business to make a lot of money, be independent, and to be in control of my time and destiny.

In time my business allowed me to speak at conferences around the country and the world. My business began to feed my ego. So I added a “it makes me feel good” to my list of WHYS.

Recently I have added another WHY to my list. In addition to making money, being independent, controlling my time and destiny and feeling good I now have added two bigger, more global WHYS. I’m going to share one now, the other I will save for another post.

One of my new WHY’s…

I feel that there is a fundamental shift occurring in our country and I feel that it is not going to serve us well in time. The shift I’m feeling is one from independence to dependence. Specifically, it seems to me that more and more Americans are looking outside of themselves for help rather than inside of themselves for strength and wisdom.

I believe that being independent (and use that term as an opposite to dependent, not an opposite of interdependent which I think is an essential part of both society and our human experience).

I believe that being independent and self reliant is a good thing both for the individual, the local community and by extension the entire country.

In my mind small business owners epitomize this independent, self-reliant spirit and I am inspired to do whatever I can to help them build their businesses.

It’s a fact that small businesses drive the US economy. Statistics from the Small Business Administration (SBA) show that small businesses make up more than 99.7% of all firms in the US. The SBA also reports that small businesses create 60-80 percent of net new jobs in the US.

Given that small businesses exemplify character traits and the self-reliant spirit that I value and that they are the backbone of the US economy I am proud to provide them with solutions to help them with their Internet marketing challenges.

Having these small business owners trust me enough to hire me is inspiring, my ability to help them succeed is fulfilling and in some small way I feel I’m contributing to local communities and the entire country.

I’m hoping that we small businesses owners can be an example and an inspiration. I’m hoping we can help others see that independence and interdependence as a better path than dependence.

So my new WHY is- Help Save the Country, one small business at a time. What do you think?

All the best,