Position yourself as an expert in your field.

One of the many things that I learned in my years working with Tony Robbins, Brian Tracy, Tom Hopkins and all of the other seminar leaders who were my clients is this. Expertise = Power.

In 1995 I began positioning myself as an Internet marketing expert. In the process I became one of the most requested Internet marketing speakers in the country, often conducting more than 90 speaking presentations per year.

Today being an expert is a “conversion improvement strategy”. By adding content to your website that will cause your visitors to get a sense that you are an expert in your field you will inspire confidence and increase conversions.

Two of the best ways to convey your expertise is through excellent content and social proof.