Internet marketing for the construction industry has exploded in the past 5 years. It seems that every homeowner who is looking to add-on, remodel, replace windows, doors or roofs starts with a Google search, no surprise really, but what is a surprise is just how many contractors are missing the boat. Construction marketing is all about local search and most construction companies are not “casting a wide net” around the long tail. They are missing out on the “refined” search so many owners are searching on.

I have delivered several presentations at contractor conferences and we have a number of clients in the construction trades, I know how competitive things are right now. It’s now more important than ever that you get your website optimized for local search, the “long tail” of Internet marketing for the construction and home improvement trades.

The starting point of local search for contractors and any business that serves a defined local market area is to determine all of the geographic terms your potential customer might add to the search query. Think in terms of city and county names as well as regional names like Simi Valley, or the South Bay.

You will want to evaluate all of your keywords while you’re at it, every contractor we have worked with has been short on 30 to 100+ keywords. Potential customers are going use a wide variety of keywords in their search quires and the more of these words you optimize the more potential customer will find your website.

I wrote this post in a way that optimized it for the term “construction Internet marketing” and some related terms but these tactics apply to every business whose potential customers are “refining” their searches with geographic terms.

If you are a contractor and would like help with your Internet marketing please call 541-482-4840 or visit