Can you guess which landing page version got DOUBLE the conversion rate of the other? Understanding what will increase your website conversions can massively increase your bottom-line profits. Checkout these results but be sure to read the entire analysis.

The only difference between the two is that one has a top nav bar, and the other does not.

Conversions were the number of visitors who signed up to start a wedding registry on this kitchen ecommerce site. The site’s popular in South Africa, but we think this landing page test could yield eye-opening results in any country in the world.

So, take your best shot at guessing which version did better,and then post your comments: