Can you guess which homepage sold more beer-making kits?
January 27, 2012
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This test was the result of a BIG copywriting conflict between
the site’s founders. One was certain different homepage copy
would increase ecommerce sales. His co-founders thought he was
completely and utterly wrong. So, they ran this test….
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- A/B Spit Test~ See if you can guess the winner
- Which Email Subject Line Got 88% More Opens?
- Which Got More Clicks- Red Links or Blue?


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