I don’t mean to beat this into the ground but I just can’t find a better way to demonstrate the effectiveness of Search Engine Optimization.

10 months ago, on a whim, I decided to optimize a blog post for the key word “construction internet marketing“.

I wanted to accomplish several things, first I wanted to show off, I wanted to demonstrate that I could optimize a page of this site to rank on the keyword “construction internet marketing“.

I also want to rank on that keyword because I enjoy working with construction companies. In fact I’m now an Internet marketing coach for several construction companies.

If you Google right now on “construction internet marketing” you will find a page on IMGmembers.com ranks VERY HIGH and I can tell you that this top ranking has delivered hundreds of visitors and some of those visitors are now clients.

If you need help with your SEO pop me an e-mail and let me take a look at your site.

Have you watched my FREE e-Course- “How to Gain a Competitive Marketing Advantage with SEO, Social 

Media, Mobile Marketing & More”? If not you can watch  it now at-
http://imgmembers.com/free-e-course/

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Earlier this week I was interviewed on a program for small business owners. The host started with a very interesting question. She asked, “When it comes to Internet marketing how do you determine what should be done, and more importantly how do you determine what should be done FIRST?”

What an essential issue for every small business- KNOWING what to do NOW as it relates to your Internet marketing.

Here’s how I answered:

I always start with what I call SWOT Analysis. Let me explain what a SWOT Analysis is and why I always start with one.

The way I use it a SWOT Analysis is a simplification tool. I’m a huge believer in SIMPLIFICATION.

SWOT, S-W-O-T stands for Strengths, Weaknesses, Opportunities and Threats. 

The way I apply this to Internet marketing is this-

We start with your goal or intended outcome.

The clients might say I want my website to generate qualified leads for my insurance agency, or generate customers to my tire shop, or I want customers to come and buy products from my online store.

So we identify the goal or objective and then look at the website and other Internet marketing channels like social networks and e-mail marketing through the SWOT lens.

We evaluate the “look & feel” of the website and measure that against both the visitors expectations and competitors websites. If our clients website does not match the visitors expectations that’s a Weakness.

We evaluate the content of the site, the headline and call to action. If the content is unique, compelling and differentiates you from your competitors that would be a Strength.

We will evaluate the Search Engine Optimization and if the clients site is not ranking well on their long tail keywords we will recognize that as an Opportunity.

Occasionally while evaluating the SEO we find SEO tactics had been used that violate Google policies- this is obviously a Threat.

Of course there are many different Strengths, Weakness, Opportunities and Threats but you get the idea. By clearly identifying the businesses primary objective and then evaluating all of the marketing elements of the website and marketing channels we can develop a list of “to do’s”.

This “to do” list is then prioritized in a way that allows the client to first pick the low hanging fruit. We start be focusing on the items that will add the most bottom-line profits, in the shortest amount of time and with the least effort.

What we don’t do is start with what is most popular in the moment. Just because Facebook, Twitter & Pinterest, etc. are popular and all the buzz right now that does not mean that’s where you should be focusing your time and money. Remember, most people find most websites, most of the time through Google and the other search engines.

Have you watched my FREE e-Course-How to Gain a Competitive Marketing Advantage with SEO, Social Media, Mobile Marketing & More”? If not you can watch  it now at- http://imgmembers.com/free-e-course/

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E-mail is undoubtedly the single most powerful, and profitable, Internet marketing channel available to small businesses. The question is not IF you should be using e-mail in your marketing, you should, the question is-

How do you, with your unique business, use e-mail most effectively to increase your profits? And… Which e-mail solution is the best for YOU?

I have done many training programs and have written many blog posts about Internet marketing strategies and tactics. See- http://imgmembers.com/how-to-improve-your-email-marketing/

This post is about finding the best e-mail service provider for you.

Through my coaching clients I have the opportunity see and work with many of the most popular e-mail services. I’m in Vertical Response, MailChimp, Aweber and Constant Contact almost daily and others like iContact and GetResponse occasionally.

I also use both Aweber and Constant Contact for my own communications so I am intimately familiar with them.

All of these e-mail programs have their pros and cons. Some cost more than others, some are easier to use, some have better analytics, some have features that lend themselves to having many lists and auto-responders whiles others make event marketing and creating HTML formatted e-mails very quick and easy.

On balance, for MOST small business, I recommend Constant Contact. If you consider yourself an “information marketer” meaning you are primarily selling “how to” information, books, consulting, etc. you may find Aweber a better fit, but for most businesses I like Constant Contact.

Here’s why:
1. Incredibly easy to use
2. Great support (if you need it)
3. Excellent analytics
4. Easy integration with YouTube & PayPal
5. Easy integration with Social Networks like Facebook

For a 60 FREE Trial CLICK HERE

I have been using Constant Contact for many years, last year I achieved the Constant Contact “All Star Solution Provider” status and I’m also a certified Constant Contact “Expert Presenter” and “Local Expert” which essentially means Constant Contact utilizes me as a  presenter/trainer.

By the way, if you have a group or an organization that would like a presentation on “The Power of E-mail Marketing” let me know.

I am a Constant Contact affiliate which means that if you enroll in Constant Contact via one of my links you get an extended FREE Trial and if you do enroll you pay the same rate everyone else pays AND you get me as a resource.

If you are not now using an e-mail system or if you are not happy with the system you are using I suggest you give Constant Contact a try FREE for 60 days. If you have any questions let me know.

Have you watched my FREE e-Course- “How to Gain a Competitive Marketing Advantage with SEO, Social Media, Mobile Marketing & More”?  You can get it now at- http://imgmembers.com/free-e-course/

 

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In the last month 108 people copied content from my website… here’s the good news… by using tynt (which is free) the copied content AUTOMATICALLY has a link back to my site added to it. How cool is that?

The end result- when people share or re-post content they copied from your website a link back to your site is added to it. This adds visitors to your site and helps with SEO.

The video below shows exactly how this works.
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Here’s a link to tynt- http://www.tynt.com/

Here’s a link to the post showing my intro to tynt and how I installed it in less than 5 minutes.
http://imgmembers.com/checkout-tynt-for-seo-much-more/

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  • Written by Penelope Cox on March 18, 2012.

    Love your tips. If you’ve been online long enough you’ll experience your content being “stolen.” Thanks for the “tynt” tip. You’re the best. Keep the great info coming.

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More and more people are accessing websites from mobile devices like iPhones, Androids, iPads, etc. The question is- How does your website work on these devices? Is it “mobile friendly”? In the video I show you a handy little tool you can use to check your site.
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Here are some additional questions you should ask:

Does your website load quick? Mobile users typically spend much less time on websites. Prioritize your info, use bullet lists and make your phone number very visible.

Is your navigation simple and easy to use? 

Is your content accessible? Flash often won’t play on mobile devices.

Do you have a mobile site redirect? It is possible to insert code that automatically recognizes if a visitor is using a mobile device, and automatically directs them to the mobile-friendly version of your site.

Here’s a link to- http://www.howtogomo.com/ 

If you would like help with your “mobile marketing” or any of your Internet marketing you can reach me at – 541-482-4840 or at ed@edtaylor.com

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Google continually makes changes, “improvements”, to its search process. In fact Google announced 40 improvements in February. I think one that deals with SEO Links and URLs is important enough to make you aware of.

Here’s the way Google worded it:

Link evaluation. We often use characteristics of links to help us figure out the topic of a linked page. We have changed the way in which we evaluate links; in particular, we are turning off a method of link analysis that we used for several years. We often rearchitect or turn off parts of our scoring in order to keep our system maintainable, clean and understandable. See http://insidesearch.blogspot.com/2012/02/search-quality-highlights-40-changes.html 

Here are the KEYWORDS from the above snippet- “We often use characteristics of links…”

From an SEO perspective link characteristics that you should keep an eye on are:

1. The words in the link- We know that Google “reads” the words that are linked. The words are “click here” Google doesn’t do much with it, but if the word is “Internet marketing speaker” linked, like the preceding SEO link is, to a page optimized of the keywords in the link- Google takes note and (when combined with many other factors) boosts the optimized page up the rankings.

2. The “authority” associated with the linking page- Google assigns what they call “Page Rank” to every webpage. Links from pages that enjoy high Page Rank are view much more positively by Google. Links from sites with low Page Rank add very little or no value and links from pages that Google sees as suspect can actually cause your site to drop in the rankings.

3. Surrounding Text- Google is very sophisticated, by “reading” the text around the link. In the example above I linked to my Internet Marketing Speakers site, EdTaylor.com. When Google “reads” this page it will find the content of the page is about Internet marketing and by including the words “Internet marketing speaker” here it will also see that this page is about that topic. If the link was found on a page with a bunch of unrelated text it wouldn’t count as much.

4. Website (SEO URL) Age- Basically Goggle trusts older websites more than newer websites. If the URL of the page containing the link has been around for several years that is a good “SEO URL”.

5. Site Ownership- Again, Google is smart. If you have a bunch of old sites and you just add SEO links on a bunch SEO URLs Google is going to recognize the connection and put very little weight in these links.

Here’s the “to do”- whenever linking to an optimized page of your website use keywords in the link text. Seek out older, authority website “SEO URLS” to get links from. Make Sure the page linking to your optimized page is about what your page is about.

Here’s a link to my Internet Marketing Coaching Program

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Sunday, March 4th was my 58th birthday. Because of the “Happy Birthday on Facebook” message that automatically showed up to my 3,169 Facebook friends I received a very unexpected “bonus gift” from Facebook- NEW CLIENTS.

It’s true. About 9% of my Facebook friends wished me Happy Birthday and of those 3 contacted me and asked about doing business with me. So far I have talked to one person and we are definitely going to do business together.

In this Happy Birthday on Facebook video I show how it worked…
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Victoria Ransom, the founder and CEO of Wildfire Interactive, wrote a terrific article about new Timeline for brands launched by Facebook. If you have not yet seen it you can see mine at- https://www.facebook.com/TheInternetMarketingCoach 

I STRONGLY encourage you to read the article.

I also suggest that you enroll in the FREE webinar that Wildfire if offering TODAY. Register now and you will get access to the recording even if you can’t attend live.

Here’s the link to the articlehttp://mashable.com/2012/02/29/facebook-brand-timelines-changes-marketing/ 

Here’s the webinar registration link- http://lp.wildfireapp.com/WildfireBreakingWebinarTimelineForBrandsMarch2012.html 

This is GREAT information BUT remember… Successfully marketing your business on the Internet starts with other things, like SEO and conversion optimization.

Don’t spend too much time or money on social marketing until you have a SOLID marketing foundation.

If you are not yet one of my Internet marketing coaching clients I suggest you start with a SWOT analysis.

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It seems like every time I speak at a conference or a seminar I learn (or I am reminded of) something new or important, and last week at the Professional Bail Agents of the United States convention was no exception.

I explain what I’m talking about in this short video. You will want to honestly and objectively view your site through this lens.
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This is a copy of the “newsletter” email I sent out on Saturday, February 25, 2012…As an Internet marketing coach one of the very first questions I answer is where you SHOULD focus your primary Internet marketing efforts;

  • Traffic Building (SEO, PPC, etc.),
  • Conversion Improvement (content changes, calls to action, etc.) or
  • Relationship Building (social media, e-mail, etc.)?

I have found that focus plays HUGE role in Internet marketing success. It is SO easy to get distracted by new things that important things (like SEO and conversion improvement) often get neglected. Over time competitors start beating you out of top rankings and profits dwindle.

One of the advantages of being an Internet Marketing Speaker is hearing directly from hundreds of small business owners every month. I hear their problems and find solutions.

See below for several tactics that are working well for my Internet marketing coaching clients…

Conversion Improvement

How to Create a GREAT “Call to Action”…

 A “call-to-action” is the primary reason those of us in business have websites. We want potential customers to become actual customers. This often starts with a form being completed, or a phone number being dialed. Read 11 EXCELLENT “Call to Action” TIPS

SEO
This was a HUGE “Eye Opener” at this weeks live training…
While preparing for this presentation I identified about 2 dozen keywords that these business owners had not even considered. These are keywords that get $20 – $55 Per Click if you were to pay Google for PPC!!! Here’s how you can do the same…

Social Media Marketing

Are You Making This COMMON Social Marketing Mistake?  

This is the single most important thing you can do to increase your bottom-line profits in 2012. CLICK HERE.

Email Marketing

9 Ways to Improve Your E-mail Marketing

Email marketing is a great, inexpensive way to reach the people on your list. If done correctly, email marketing will take your business to the next level and bring a great ROI for years to come. Here are the most important things you can do to improve your email marketing.

Another Side of Ed
You probably know that I’m an Internet Marketing Speaker but what you probably don’t know is that I was absolutely terrified of public speaking until I was 33 years old. In fact I started and quit Toastmasters twice in my twenties because I just couldn’t bring myself to speak before the group.I have now delivered well over 2,000 presentations, a couple with with audiences of 15,000 or more, and I love it.How did I overcome my fear?I joined Toastmasters for a 3rd time and that, coupled with training I received from Tony Robbins (who was a client of mine at the time), was a charm. Within a few months I was regularly giving presentations to 30-100 people and enjoying it!!!
Let’s have fun and make an enormously positive impact on all the lives we touch.
All the best,

Ed Taylor

 

 

 

 

P.S. I strive to provide the most pithy, yet well informed, marketing blog available for small businesses. Subscribe here…

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