The image below is absolutely 100% untouched. It accurately shows exactly what happened to this website and what could potentially happen to yours. Google’s Panda & Penguin Updates REDUCED visitors to this site by 63%! Google went from delivering more than 1,200 visitors per day to less than 80.

The second image shows a website that was virtually unaffected by these 2 updates.

So my SEO WARNING to you is this-

Don’t build your website on a flimsy foundation. Don’t use SEO tactics that will just come back to bite you in the butt.

Despite what you are probably thinking SEO is not getting more difficult it’s getting easier!

Google is becoming better and better at catching the “manipulators” and pushing them down in the rankings and at the same time allowing sites that use modern, ethical, SEO tactics to rise to the top of the rankings. I can show you dozens of examples.

If you retain me as your Internet marketing coach you will automatically receive a review of your SEO as part of the Strengths, Weaknesses, Opportunities and Threats (SWOT) Analysis I do for all new clients.

One SEO tactics is to include the keyword in the last sentence on the page. Here’s an example: Please let me know what you think about this SEO warning.

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Since I first started offering the FREE Heatmaps 1 week ago dozens of people have sent me copies of theirs for my free analysis and recommendations. Here’s the shocking, and costly, similarity I’m finding in nearly all of the Heatmaps I’m analyzing.

The most compelling and persuasive content is not even being seen!

To add insult to injury most of the sites I have looked at have no “action oriented architecture” and most have a very weak “call to action”, and several had no call to action at all!

I anticipated that most of the people who would request the free Heatmap would have websites that were in need of improvement but to find so many so lacking was shocking, even to me.

HERE’ S THE IMPORTANT POINT…
With all of the time and money we invest in advertising, SEO, social networking, etc. (which either directly or indirectly causes people to visit our website) it has become essential that our websites be optimized so they maximize “conversions”. Conversions can be any action you want your qualified visitors to take, like submitting a form to request more information, (becoming a lead) or actually completing an e-commerce transaction (a sale), or simply requesting a Free Report or “White Paper” or subscribing to your newsletter or blog (an opt-in), these are all Conversions.

Of course the first step in getting our Website Visitors to do what we want them to do is to get them to see (and read or watch) what we want  them to see. This is where the Heatmap comes in. The Heatmap allows us to see what our website visitors are most likely to see when they look at our website (remember we all SCAN pages, we don’t read them top to bottom word for word.

If your visitors are not even seeing your most compelling or persuasive content the “conversion ratio” can most likely be improved- perhaps dramatically.

The other element of your site that you want to make sure your visitors are seeing is your “call to action”, your form, your phone number, Add To Cart, Down Load Now, whatever action it is that you want your qualified visitors to take before they leave your site.

You can request your FREE Heatmap below. By the way, of course I hope that you will hire me to be your Internet marketing coach if and when you would like help with your marketing but this is not a pitch for anything. I’m not trying to sell you anything here. I’m just giving you access to a FREE tool that I think you will find helpful.

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Positive customer reviews increase sales. There is no doubt about it, everything from book reviews to comments about, and ratings of, restaurants and every kind of service provider from doctors to mechanics, they’re all getting comments and ratings, good and bad, and they’re are all over the web.

But some types business, like mine, just don’t get reviews on Yelp, and they are not local so they don’t get reviews on Google Places or CitySearch. In my case, and I hope yours, I have hundreds of positive comments, reviews and testimonials. I have them on my websites but, and this is a HUGE issue, the comments that I, or you, add to our own websites don’t have nearly the same impact as unfiltered reviews or ratings on Yelp or Google Places.

Here’s how I’m increasing the “credibility factor” of my positive reviews and it may well work for you too. I’m using, linking to, my LinkedIn recommendations. You can see what I mean at- http://imgmembers.com/about-ed/ 

While these Linkedin recommendations may not carry quite the same influence as a bunch of excellent Yelp ratings would, they are definitely more credible than a bunch of testimonials that you have added to the “Comments”, or “Testimonials” page of your website. These LinkedIn recommendations are probably even more credible than testimonials to a content page like I have done on the sides of this page- http://imgmembers.com/join-3/ 

Social proof works, and the more credible it is, the better it works. If your business is not getting and using positive customer reviews it should. If you need help with this use the from below to request the Free Consultation.

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With my personal websites and the websites of my clients search engines, especially Google, bring most of the new website visitors, the second largest source of new website visitors are social networks like Facebook and LinkedIn. Is this true for you?

Eye Tracking Heatmap

Here’s what you may be overlooking…

The primary business objective of most small business websites is to get NEW visitors to take an action, i.e. call you, subscribe to something, buy something, complete a form, etc. Another way to say this is- You want to maximize the number of your website visitors who CONVERT into customers, leads or at least opt-ins.

Your website DESIGN, LAYOUT and CONTENT all have a huge impact on the CONVERSION RATIO (the percentage of visitors who take the action you want them to take) of your website.

One of the tools that can help you increase the Conversion Ratio of your website is an EYE TRACKING HEATMAP. In my last blog post I mentioned how you can get a predictive Eye Tracking Heatmap FREE for a limited time. To order yours fill out this form:

P.S. Send me a copy of your heatmap and I will give you my analysis for FREE.
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Are landing page ‘dead zones’ lowering your conversions? Find out with a Conversion Voodoo predictive eye tracking report — it’s free.

Just plug in your landing page URL and info and you’ll get a complete report, including a predictive heatmap, that will show you what your visitors are looking at — and what they may be ignoring — on your landing page.

Plus, see screenshot before-and-after examples of how Groupon used this eyetracking technology to redesign their landing page to avoid ‘dead zones’. The new redesign increased Groupon conversions by 52%.

For this mini-case study and a predictive eyetracking report for your own web page, fill out the form below.

P.S. Send me a copy of your heatmap and I will give you my analysis for FREE.

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For many small business owners SEO (Search Engine Optimization), seems like this incredibly complex mystery that must be handed off to SEO gurus who have the “inside information”. Plain and simple, that’s a bunch of bunk!

SEO is in fact relatively simple. Don’t discount what I’m saying, I’ll show you the proof.

Here’s one, Google “seo keynote speaker“, where does EdTaylor.com rank? Near the top, right?

If you look closely you will notice that it’s NOT the Home page with the top ranking it’s www.edtaylor.com/seo-speaker.html an interior page of the site that is OPTIMIZED for the keyword “seo keynote speaker”.

Go to the page and check it out. What have I done? I have added a page to my site that is ABOUT my being a “seo keynote speaker”. Simple right?

Yes, there is a bit more to it than that, but identifying the keyword and adding a page of content is ALWAYS the starting point.

Here are a couple of more personal examples:
Internet Marketing Speakerhttp://www.edtaylor.com/
consultant for internet marketinghttp://www.internetmarketinggroup.com/
construction Internet marketinghttp://imgmembers.com/construction-internet-marketing-a-lesson-in-local-search/
blog headlines for seohttp://imgmembers.com/how-to-seo-blog-posts-3-quick-tips/

Here are a few client examples:
auto repair sales traininghttp://www.eliteworldwidestore.com/product-detail/24/auto-repair-sales-training.html
customized insurance newsletters http://smartspublishing.com/
appearance bonds jacksonhttp://bailbondsjacksonmi.com/
tire sale dubuquehttp://www.tandemtire.com/
dentists willow grovehttp://www.willowgrovedentistry.com/

I could go on and on with hundreds of my own examples and many thousands of client examples.

What am I trying to say?

Obtaining and maintaining top Google rankings through a “do it yourself SEO program” is not nearly as complex as you may be thinking it is.

Once you understand the process you can save a lot of money but equally important YOU CAN BE IN CONTROL of this increasingly important aspect of your marketing.

Don’t be bamboozled. As an Internet marketing coach I help my clients “chunk” SEO into a very simple process that can easily be done by a non-technical person.

For a FREE website evaluation and marketing consultation…

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Many of the questions I received last week after my presentation at the PBUS conference were about Local & Mobile marketing. In fact one attendee said that last month 46% of his website visitors were using mobile devices like iPhones and Androids when they went to his website! He went on to say that based on the current trends he expects over 50% of his website visits to come from mobile devices by the end of the year.

As an Internet marketing coach one of my primary responsibilities is to make sure my clients get maximum conversions from their websites, that means their sites MUST be mobile optimized. The person getting 46% of their visits from mobile device had a “mobile landing page” for his WordPress site.

Is your website “Mobile Optimized”?   

If you have any question send me an e-mail we’ll analyze your site mobile optimization.

Local search was also the topic of many questions. These bail agents ALL wanted to know how they can leap frog their competitors in order to gain a competitive advantage. I referred them to the training video I made on the topic of Local Search. You can watch it at- http://imgmembers.com/local-search-training-video/ 

Obtaining and maintaining top Google rankings (SEO), both local and national, can significantly boost profits.

Maximizing “conversions”, the number of website visitors who become customers, leads or opt-in’s, can also significantly boost profits.

Internet “marketing” covers everything that affects the quantity and quality of website visitors AND everything that affects the percentage of visitors who “convert” into customers, leads and/or opt-in to your e-mail list or blog.

If you have any questions about how to get the most out of Local, Mobile or any other Internet marketing tactic that can help you gain a competitive advantage pop me an e-mail or give me a call. Chances are I will be able to help. Call 541-482-4840 or e-mail me at ed@edaylor.com 

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Tim Ferriss wrote a bestselling book a few years ago called The 4-Hour Work Week. Now I’ll confess that I have never been able to cut my work week to 4 hours (and I never really tried to). The fact is I rarely work less than 40 hours a week, but here’s what I have done. I have created a huge amount of flexibility in my schedule and I have designed my work so that I absolutely enjoy EVERY MINUTE of what I do. This has allowed me to take my hobby, being Santa, to whole new level.

Here’s the EXCITING news…

Yesterday I “signed with” Coast to Coast Talent Agency in LA. They are going to help me get booked on TV commercials.

Of course I’m going to continue to do ALL of my coaching and speaking I’m simply expanding my hobby.

I’ll be spending much more time in Hollywood. In fact I’m looking for a very small place to rent in the LA area, if you have or know of anything please let me know.

Here’s why I wrote this post…

I want you to know that being Santa is a lot of fun for me and while I’m going to spend more time in Hollywood I’m absolutely going to continue to  provide ALL of my services as an Internet marketing coach and speaker- it’s what I do. Being Santa is simply a HOBBY that I typically spend a few hours a week doing. 🙂

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I always have a great time when I’m invited to speak at business conferences. I get to meet and spend time with some incredibly interesting people. This week at the PBUS (Professional Bail Agents of the United States) conference it was “Dog” the bounty hunter, his wife Beth, and a great speaker by the name of Tim Storey.

I had a chance to talk with Dog one-on-one and let me just say he’s the same in person as he is on TV, a very straight shooter with some incredibly interesting stories.

Beth is a character. In addition to being tough as nails she really knows how to have a good time. She had the entire audience on their feet dancing.

Tim Storey is also amazing. All I can say is check out his website, he’s worth knowing about.

I’ve had the opportunity to speak about Internet marketing at hundreds of business conferences and association meetings over the last 16 years and in almost every single case I came home with new clients.

Here’s my point and advice- become a RECOGNIZED expert in your field and share your success stories with those who could become your customers.

Becoming an expert opens doors and attracts customers.

Dog, Tim and I all shared stories about how our expertise helped others. Of course Dog’s stories were the most dramatic, Tim’s were the most inspirational and mine were the most practical.

In my session I shared success stories about how I have added over 150 top Google rankings for the Bail Agent clients that I started working with after the Winter Conference in February.  My audience loved hearing about how I helped their peers dramatically improve their Search Engine rankings and by extension increase their business.

How can you become recognized as an expert?

How have your customers benefited from your products or services?

Where do your “target customers” gather in meetings?

How can you get invited to make a presentation at one of the meetings?

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Whether for good, or for bad, the effect of repeated communications has a profound  impact. For example, I have heard that the average person who buys something through an infomercial had 7 “exposures” to the infomercial prior to actually buying.

Personally I know that many of my clients have received dozens, and sometimes even hundreds, of e-mails (like this one) from me before hiring me to help them with their Internet marketing. Chances are you know that; and hopefully you have a system in place that makes it easy for you to communicate regularly with both your clients and prospective clients (again, like an e-mail or blog).

Here’s the other side of that coin. Repeated exposures can also have a profound NEGATIVE impact if your communications are missing the mark. You are probably not going to send out anything that is offensive or misguided enough to be repulsive BUT, and I’m often guilty of this, repeatedly sending e-mails out with typos also has a cumulative negative effect.

But here’s the real killer… 

NOT saying something. The DISASTER of OMISSION   

I had a very personal experience with this over the past week. I had noticed that I consistently had a feeling of discontentment after doing volunteer work for a particular organization. I had noticed the feeling for many years but I always just set it aside and continued volunteering… just not feeling quite as good about it as I would have liked.

As I gave this more thought here’s what I discovered. My feelings of discontentment stemmed from the LACK OF COMMUNICATION from the LEADER of the organization. Specifically, a lack of showing appreciation for the “man-hour” contributions of the volunteers.

As a small business owner you are looked on as a leader, I am looked on as a leader. Potential customers are looking at what we are saying AND they are also looking at what we ARE NOT saying.

Are you NOT saying something that you should be? 

Once I was clear about where my feelings of discontentment stemmed from, from a lack of what I consider to be essential communication from “upper management” I quit.

Here’s the lesson. I quit even though I knew there was no malevolent intent.  I quit simply because the leader omitted an essential element in their communications.

What is your role in communications to you clients and prospective clients? Are you NOT communicating what you should be?

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