Using your website as a business development tool primarily means 2 things:

  1. You must get reasonable numbers of HIGH QUALITY visitors to your site and,
  2. Your website MUST CONVERT a reasonable number of visitors into leads, customers, or at a minimum, subscribers.

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Assuming the “conversion elements” of your site have been  well optimized, the question becomes: “Where do I focus my time and/or money in order to deliver the largest volume of high quality visitors to mywebsite at the lowest possible cost”?

Both my experience and many studies indicate that top rankings in Google’s  search results, (both Google Local & the organic listings)  are the best resources for most businesses, most of the time.

Here’s why

  • Trust. Most people trust the sites in the non-paid search results more than the sites they see ads for. That’s pretty obvious and straight forward. Perhaps a bit less obvious…
  • Transactional Search Quires. People you Google on “discount on nikon L120″ are interested in BUYING a new Nikon L120.  Or in my case if someone Google’s on internet marketing consulting, internet marketing speaker or internet marketing coach they are looking for someone to provide the exact services that I provide. These are High Quality visitors for me.

I have many thousands of fans and followers on Facebook, LinkedIn and Twitter and I appreciate and value everyone one of them, and yes, they DO convert into customers from time-to-time, but to get the most bang for your buck, or the highest return on your investment of time, continuously improve your rankings in Google’s organic rankings and in their Local Search, now called Google+ Local.

On a related side note- Tomorrow, Tuesday, June 19th, I’ll be hosting a FREE “Local Search” web training. My guest presenter is national recognized Local Search expert Phil Rozek, the owner of LocalVisibilitySystem.com. You can still register to attend live or to receive access to the video recording at- https://www2.gotomeeting.com/register/241237242

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In this short video “Santa” Ed Taylor, The-Internet-Marketing-Coach, shows how he used a Facebook ad linked to a Constant Contact Gateway page which he added to his Facebook FanPage to get opt-ins for his FREE Internet marketing E-course. You will see the process and the ”behind the curtain” numbers.

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Don’t miss out on the “Local Search” training (How to get your best listed on the top of the Google Local listings) on Tuesday, June 19th. Register Here 

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This FREE Training Session tackles one problem: What to do if your business isn’t visible to enough customers in Google’s local search results.

Everyone has seen the local search results: The list of local businesses that show up in Google whenever customers type what you offer into Google.

So you know what local search is.  But chances are your business isn’t visible there at all, or not as visible as it could be.  What you may not know is what to do about it – how to get in front of more local customers in Google.

That’s why I’ve brought in Phil Rozek, the owner of LocalVisibilitySystem.com.  He eats, breathes, sleeps (and dreams) local search.  For all of the details and TO REGISTER CLICK HERE

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In this short video I cover 3 things that you will find important.

Video works and this new video is working better then than the old video. Check it out.

I also have an update on Google’s latest “Penguin” Update and you can see how it is affecting my clients.

The last thing is the FREE “Local Search” training I’m doing on June 19th. See below.

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Well Google has eliminated it’s Google Places, or more accurately it has converted it to what they are now calling Google+ Local and there are a number of important changes you should be aware of. The folks at Search Engine Land wrote an excellent blog post explaining what these changes entail.

See- http://searchengineland.com/google-places-is-over-company-makes-google-the-center-of-gravity-for-local-search-122770 

There is also an interesting post at- http://www.enterwebhub.com/the-internet-giant-google-introduces-google-local-a-visionary-attempt-for-social-media/

And another at- http://www.cnbc.com/id/47705804

Because Local Search is so crucial to so many business I have invited a Local Search Expert to join me on a special web-based training session on Tuesday, June 19th. I’m still nailing down the details but the session will be FREE and it will be on the 19th. I’ll let you know more very soon.

If you have any questions about Google+ Local or Local Search in general please send them to me in an e-mail or ask them at the bottom of this post and I’ll make sure you get your questions answered. 

NEW HOME PAGE VIDEO

I just added a new video to the Home page of this website. I would love to hear your comments. Also, if you are not using video in your website or blogs I want to STRONGLY encourage you to give it a try. Video almost always increases the conversion ratio.

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Image ads on Google have been very profitable for many of our clients. The ads placed in Google’s “Display Network” this includes sites like YouTube, About.com and thousands of other quality sites. The cost per click is considerably lower than the Search Results and the click through rates have been good.

Image ads combine two powerful features: graphics and Google’s AdWords targeting technology and they are matched to a page’s content so you get your message in front of great prospects in an attractive way.

Here are a few examples:

We have discovered 5 ad sizes that tend to generate the best results.
We will develop 5 Google compliant image ads for our clients for only $497.
We will also help you implement them on Google if you are unfamiliar
with this process at no additional charge.

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This will make your Facebook marketing a bit easier…

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Nearly every single small business owner I talk to has a problem with marketing on Facebook, LinkedIn or both. Or at least they think they do.

Typically the business owner is spending time, or money, or both on social marketing and they don’t see an adequate return in terms of leads or customers.

Here’s the deal… 

This is EXACTLY why I added coaching to my business model.

There is no one “right solution” for all small business owners. Your situation IS DIFFERENT from other small business owners. You can read all of the books, attend the webinars and seminars but the real bottom-line is you need someone to understand your unique situation and advise YOU on WHAT YOU SHOULD DO!

Because you are a subscriber to my blog I’m offering you a FREE “Coaching Session”. You bring me your biggest social marketing problem, even if it’s just a question that you may have, and I’ll help you solve or answer it- FREE.

There is no hook, no gimmicks, no sales pitches, just you and me solving your problem.

Why? Because I appreciate you subscribing to my blog. I’m glad that I’m one of the voices you listen to and trust and hey, I am “Santa” Ed Taylor. :-)

Pop me an e-mail and we’ll schedule a time to talk. ed@edtaylor.com

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In this short video you will see EXACTLY how I added a number of recommendations to my LinkedIn profile in the matter of a few days. One of the many terrific things about LinkedIn is how easy they have made it to gather recommendations.

At the end of the video I also show you a simple way to expand the usefulness of your recommendations.
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Look at the text in the blue columns of this page they are excellent examples of how you could use your recommendations on a webpage.

Here’s my LinkedIn profile- http://www.linkedin.com/in/edtaylor

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The rule for SEO is always “the earlier the better”.

Google now uses hundreds of factors in their ranking algorithm and of course the number grows every month. Two of the factors that have long affected rankings are the “on-site” and “on-page” elements. Primarily these refer to the navigation structure, link text, headings and the written content of the site.

Because many of the decisions made during the site design and development process will impact the navigation structure, link text, headings, the written content and other SEO factors it is best if an SEO expert is involved in these decisions from the beginning. This inevitably saves time and money.

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