99% of my blog posts are very business related; this one is in the other 1%.

I just wanted to tell you about my Santa adventures of the last 10 days. Wednesday the 5th I was at home in Ashland, Oregon when a text came in requesting me to audition as Santa for a Sears TV commercial the next morning in LA. The audition was in 18 hours and I had a 12 hour drive to get there. I loaded up the car and left my house at 6:15PM, at 6:00AM I was in LA, at 10:30AM I was at the audition.

On the drive down I received a phone call from my agent saying he had a second audition for me, an hour after the first. I made both.

These were the first 2 auditions I had ever been on for anything, ever! I had a blast, I think I’m a natural (if I do say so myself). Yesterday I received a call-back for the Sears commercial. YAHOO!!!

Have a wonderful weekend… you know I am. 🙂

If you would like follow my adventure as Santa in Hollywood LIKE my personal Facebook page at- https://www.facebook.com/edtaylor1

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  • Written by Kimo Dejon on September 17, 2012.

    Ho ho ho, way to go!

  • Written by Donna Bergquist on September 15, 2012.

    Welcome to the world of “talentdom,” where so much happens on the fly. . .glad you had your sleigh geared for the dash there. And a call-back, no less. You’ve got my vote!

  • Written by Gary Einhorn on September 15, 2012.

    Way to go Santa Ed. All the west as you venture out into your new career! Please do not forget your elves in waiting(me) Just tell me how do I duplicate your fluffy white beard and I must gain a bit of weight I suppose.

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Here’s what Facebook has written:

“A Like that doesn’t come from someone truly interested in connecting with a Page benefits no one. Real identity, for both users and brands on Facebook, is important to not only Facebook’s mission of helping the world share, but also the need for people and customers to authentically connect to the Pages they care about. When a Page and fan connect on Facebook, we want to ensure that connection involves a real person interested in hearing from a specific Page and engaging with that brand’s content. As such, we have recently increased our automated efforts to remove Likes on Pages that may have been gained by means that violate our Facebook Terms.” Read the entire post- https://www.facebook.com/notes/facebook-security/improvements-to-our-site-integrity-systems/10151005934870766

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SEO continues to be the top lead generating channel among U.S. digital marketers, while PPC’s effectiveness as a lead gen channel is dropping significantly. B2B marketers are even saying that social media marketing is now more effective than PPC as a lead gen channel.

Webmarketing123 surveyed more than 500 U.S. marketers, 65 percent of whom self-report as B2B marketers. Reps from companies including GE, Sony, Cisco, Olympus, Bose and FedEx took part. Survey respondents were fairly well divided in company size, with 32 percent coming from businesses with 1,000 or more employees and 23 percent from companies with 50 or fewer employees.

Download the 2nd annual State of Digital Marketing survey from WebMarketing123, an online agency based in California.

Read the post on http://searchengineland.com/industry-survey-ppc-is-losing-ability-to-generate-leads-131805

 

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Penelope Cox, the host of the Penelope Cox show on FMG Radio, sent me a most intriguing email yesterday.  After interviewing me for her show she took my free e-course “How to Gain a Competitive Marketing Advantage for YOUR Small Business”. She loved it!

Here’s a quote from her e-mail:

“I found you so incredibly knowledgeable that I wanted to see what your free e-course offered…  

I would recommend EVERY small business person to get a hold of this course. It’s easy, short & to the point but most importantly it provides excellent information every small business can use to improve their digital marketing.”

You can listen to the interview at http://www.fmgradio.com/penelopecox/2012/04/episode-8-ed-taylor-on—how-small-businesses-can-improve-their-digital-marketing.html 

You can access my free e-course at http://imgmembers.com/free-e-course/

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Look, I play by the SEO rules, and yes there are rules. If one of my competitors, or if one of my clients competitors, are trying to game the system I report their axx, and you should too.

SEO spam is still a serious problem but Google has become MUCH better at detecting it on their own and much more responsive to acting on tips.

Report SEO spammers here- https://www.google.com/webmasters/tools/spamreport you must be logged into your Google account.

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The journey toward top Google rankings on the keyword Internet Coach started nearly 11 months ago. Google has made 2 HUGE changes to their algorithm since then, Panda & Penguin. But check it out, Google on the keyword Internet Coach and see where http://imgmembers.com/internet-coach ranks.

If you have subscribed to my Marketing Tips blog for long you know that I conduct what I call “real time SEO tests” several times per year. I do these tests both to continually test my latest SEO tactics and to demonstrate the effectiveness of these to my potential clients.

I did this on the keyword “Construction Internet Marketing” about 18 months ago. You can test my results by simply Googling on “Construction Internet Marketing”.

About 11 months ago I tackled the very competitive keyword “Internet Coach”. Google it and see where IMGmembers.com ranks. I’m confident you will find the page http://imgmembers.com/internet-coach on the first page. (Please leave a comment below about where the page ranked for you.)

The page went live on 0ctober 17, 2011 and at that time I had NO rankings on that keyword at all- zero, none!
I now have a top ranking and get many new high quality visitors to my website as a result.

What did I do? I simply optimized a blog post and added a few (less than 20) inbound links. I assure you that NOTHING I DID is tricky and you could EASILY do the same thing… in less than 90 minutes.

My tactics are favored by Google in this post Panda/Penguin world.

The easy to make, easy to fix mistake? Not investing 60-90 minutes a month to get 12 top rankings per year. Or not investing 60-90 minutes per week?

The fix? Do it. Imagine 12 to 50+ NEW top Google rankings per year, ALL on important keywords that deliver a high volume of HIGH quality visitors to your website each day for months or years to come.

This is the beauty of an effective SEO program. Hundreds, thousands, even tens of thousands on new HIGH QUALITY visitors for FREE.

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It was the worst presentation I had ever given… by far. It was in Newport Beach, California at the Marriott in 2006, the big ballroom was packed with members of the National Education Association. My topic was e-mail marketing. My presentation was full of how to’s, strategies and tactics and my audience could hardly keep their eyes open.

I could lay the blame on the fact that I was the second speaker after lunch, or that it had been a long day of sitting and listening after a long day of travel, but the reality is… I just did not engage them. My PowerPoint slides were loaded with wonderful, proven, strategies and tactics that were absolutely mind numbing and boring to an audience of sales admin folks who just could not see how what I was talking about applied to them. It was my fault!

The next year, 2007, one of the best books on business communications that has ever been written was published- Made to Stick: Why Some Ideas Survive and Others Die. If you haven’t already read it, it is, in my humble opinion, absolutely essential to add this book to your personal library.

One of the many incredibly important “take away’s” from the book is the effectiveness of storytelling as a business communications medium. Today every one of my presentations includes engaging, relevant, stories that my audience members can relate to. By weaving stories into my presentations I have made my presentations much, much, better. In fact, I can’t think of a single time in the last 5 years that one of my presentations received anything other than stellar evaluations. Many of the groups who have hired me as a speaker have had me back many times. Stories keep my audiences engaged, alert and, most importantly, stories make me and the main points of my presentations MEMORABLE.

I now use stories as part of ALL of my marketing. In fact, I just related a heart wrenching story about a huge plunge in Google rankings experienced by a small business that had embraced the wrong SEO tactics in a video I produced for Progressive Business Executive Education to use in the promotion of an upcoming webinar series they have hired me to present. This is the video they added…
YouTube Preview Image

In my quest to continuously to improve my craft as a storyteller I’m reading these 2 books over this long weekend:

The Leader’s Guide to Storytelling: Mastering the Art and Discipline of Business Narrative by Stephen Denning, I’m actually listening to this audio book and I’m reading Wired for Story: The Writer’s Guide to Using Brain Science to Hook Readers from the Very First Sentence by Lisa Cron

I have not completed either but I’m deep enough into both to say that I recommend each of them. I have become absolutely convinced that storytelling is an essential communication tool in business. Start with Made to Stick: Why Some Ideas Survive and Others Die if you haven’t already read it and then jump into The Leader’s Guide to Storytelling and Wired for Story it will change, for the better, ALL of your communications both business and personal.

I hope you are enjoying your long weekend.

All the best,

 

 

 

 

For information about my speaking programs visit- http://EdTaylor.com

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Can you guess which of these email creatives – the “smart dog” vs the “yoga skydiver” – got a 52% higher clickthrough rate?
http://whichtestwon.com/archives/18598

This was a multivariate test, so in addition to results data on the overall winner, we also have data on how much each tested element impacted results.  Three elements were tested, the image, headline and button.

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This email whitelist instruction generator is FREE, simple to use and it can increase the delivery rate of your emails.

What is a Whitelist?

A whitelist is a list of domain names or email addresses that have been pre-approved so they will not get stuck in spam filters.

Unfortunately many people don’t know how to add an email address to the whitelist of their email reader. This is exactly why you would want to generate a set of these “How to Whitelist” instructions so that your e-mail subscribers know exactly how to whitelist your email.

By the way, this is the same tool I use for subscribers to my FREE e-course – How to Gain a Competitive Marketing Advantage for YOUR Small Business

Here’s the link to generate a set of your own “How to Whitelist” instructions.

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Learning how to Internet marketing to effectively grow your business can be much easier than you are probably thinking.

Think of Internet marketing as how to get quality visitors to your website and how to get your website to convert the maximum number of visitors into leads, opt-in’s or customers. All Internet marketing strategies and tactics fall into one of the 2 categories, visitor building or conversion improvement.

Of course Search Engine Optimization (SEO), Pay Per Click advertising, Social networking, etc. are visitor building strategies.

Website design, headlines, content, offers, calls to action, etc. are all geared toward conversion improvement.

I have spent the last 15 years teaching and showing businesses how to improve their Internet marketing results. Here’s one of the major things I have learned, it’s not about how to Internet marketing, it’s about human behavior. Small business owners get drawn into every new “How to” Internet marketing thing comes along,  like moths to a flames.

For years I have warned small business owners against spending time and money implementing and learning how to use and implement the latest Internet marketing strategy or tactics. Let them prove themselves first and then learn strategies and tactics that are PROVEN. Most of the time there is NO advantage for a small business to be an early adopter of the latest and greatest anything.

How to Internet Marketing

You have probably noticed something a bit off about how I have written this blog post. Have you?

I have used the 4 words “How to Internet Marketing” several times. The words seem a bit in appropriate, a little out of place, something is missing. It should say “how to improve Internet marketing”, or “how to use Internet marketing”. Here’s the deal, I’m adding these 4 words as a personal SEO experiment. I do these experiments from time to time. In fact, if you Google on “Construction Internet Marketing” you should find one of my pages – http://imgmembers.com/construction-internet-marketing-a-lesson-in-local-search ranking very high.

As an Internet marketing coach I teach small business people how to improve the results produced by their Internet marketing, including their SEO. By doing these real time SEO experiments I can make sure that the SEO tactics I’m teaching are working.

How to Internet Marketing Strategy- Building E-Mail Lists

When it comes to learning how to use Internet marketing to increase profits one of the most important things you can do is to take the time to develop an Internet marketing strategy that includes building a large e-mail list of customers, potential customers and “centers of influence”, like influential experts.

E-mail marketing is a “conversion strategy”. By using e-mail to nurture relationships with existing customers and potential customers you can increase the frequency of purchases from current customers and increase the likelihood that a potential, or prospective customer will actually become a customer over time.

I can tell you countless personal stories about people who became customers years after they opted into my email list. My point is this, if I not had an e-mail list and had I not encouraged people to opt-in to it and had I not consistently provided my subscribers with meaningful, useful information- They would have NEVER become customers! How can you maximize the number of people who opt-in to your e-mail lists?

Another How to Internet Marketing strategy you can learn from is Social Marketing, Facebook, Twitter, LinkedIn and the like, here’s the deal- When it’s all said and done, social marketing is just a “get NEW quality visitors” strategy.

The real beauty of social networks is their ease of sharing information with people who have similar interests- they are great at that. From a business perspective though success is ultimately going to be measured in terms of increased business, that business, in most cases, is going to happen either directly on your website or after the person who finds you on a social network visits your website. In other words your website is going to do the heavy lifting of converting that person who discover you on a social network from a mere curious website visitor to an actual customer or lead.

I see that I’m now over 600 words in this blog post and one of the things I’m testing is total words of content and the keyword ratio, remember this post is being optimized for How to Internet Marketing and I want this post to be between 800 and 900 words total so I’m going to wrap it up.

One last thing, as a longtime Internet Marketing Coach let me provide you with a piece of advice that has served me and my clients well for over 15 years.

How to Internet Marketing Advice

ALWAYS track & test. Track results and test content, headlines, page design, images, image placement, etc. The number of small business owners who have a website built and then just let it sit for a few years until they have new built is absolutely staggering to me. I have seen conversions rates increase by THOUSANDS of percent and quality visitors increase by many thousands per month all because new things were tried.

How to Internet Marketing a FREE e-course is available here- http://imgmembers.com/free-e-course/

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