One of the factors that Google’s ranking algorithm takes into consideration is the speed in which websites load.  This is becoming increasingly important, especially on mobile devices.

This is so important that Google has developed a free tool they call “PageSpeed Insights” that that you can use to analyzes your web pages to see if they follow Google’s recommendations for making a page render in under a second on a mobile network. Research has shown that any delay longer than a second will cause the user to interrupt their flow of thought, creating a poor experience. Google’s goal is to keep the user engaged with the page and deliver the optimal experience, regardless of device or type of network.

It is not easy to meet the one second time budget. Luckily for us, the whole page doesn’t have to render within this budget, instead, we must deliver and render the above the fold (ATF) content in under one second, which allows the user to begin interacting with the page as soon as possible. Then, while the user is interpreting the first page of content, the rest of the page can be delivered progressively in the background.

You can find the tool at https://developers.google.com/speed/pagespeed/insights/

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This morning I received an email from a long time client of mine. It was in response to some suggestions I made pertaining to the marketing of his soon to be released book. He is a very savvy marketer himself, a seasoned author with 2 best sellers under his belt as well as an attorney & CPA.

Here’s his response to my suggestions:

Great suggestions.  

I think your real strength is conceptual marketing thinking. 

Pithy enough? :-)

For years I have been saying “STRATEGY FIRST!”

Today, more than ever, marketing requires you to find a compelling way to tell your story. You must be able to get your STORY to hit home. This is where web content, videos, word of mouth (viral marketing) and social media all intersect… THE STORY. This is what my client means when he says “conceptual marketing thinking”. In many ways this is the new SEO. It’s your story that helps you build authority and ultimately high quality inbound text links.

 

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Google Spam Filter. In this post MailChimp provides terrific insights that they have gained after sending more than 4.6 Billion emails to Gmail customers this year.

Email-Marketing

The post also covers Gmail’s new Unsubscribe Link and Feedback Loop check it out at http://blog.mailchimp.com/gmails-new-unsubscribe-link-and-feedback-loop/

and of course if you need any help with your email marketing let me know.

 

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I originally posted these Mark Cuban Rules for Start-ups about 6 months ago but I thought it was worth a re-post in case you missed it the first time… or as just a reminder.

Mark say’s “ My “rules” below aren’t just for those founding the companies, but for those who are considering going to work for them, as well.”

Do you ever watch Shark Tank, the reality television show that features aspiring entrepreneurs making pitches to a panel of potential investors?

I catch the show from time to time and when I do I always find myself attracted to Mark Cuban. Mark CubanHe seems to look at the pitches in a way that is different from the other “sharks”, so when I read the headline-  Mark Cuban’s 12 Rules for Startups, I was drawn in, again I liked what he had to say…

Here are the first 4 rules:

1. Don’t start a company unless it’s an obsession and something you love.

2. If you have an exit strategy, it’s not an obsession.

3. Hire people who you think will love working there.

4. Sales Cure All. Know how your company will make money and how you will actually make sales.

Read more: http://www.entrepreneur.com/article/222524#ixzz2ePVcJoqq

 

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What IS a “Pull Component”?

A Pull Component is something, anything, which will pull your target visitors to your website. For years “White Papers” have been used to pull visitors to websites, free courses have been used, in fact I use a FREE e-course Pull Component on this site- http://imgmembers.com/free-e-course.

customer_magnetHere’s an excellent Pull Component we just implemented for a client who is a guest on radio interviews, he needed to have something compelling and engaging to PULL his listeners to his website. It’s a FREE Integrated Wellness Assessment. Check it out - http://thegracewellnesscenter.com/ 

Of course this Assessment will also be used to Pull visitors from social media and word of mouth as well.

Could you use some help developing an effective Pull Component?

If so pop me an email or give me a call – 541-941-4840

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Here’s an excellent example of how to use a personalized video to land new customers.

I was watching a TV program and the David Lynch Foundation was mentioned. After doing some research I decided I would approach the organization about becoming a celebrity spokesperson for them. Their website had the name and email address of a contact person.

Next I wrote a short script and shot the short (1:20) video below, hosted it at YouTube and  embedded it in a new page on my WordPress website (the page was left off of the navigation). I then composed an email to the contact person with a link to the video.

All of this took me less than an hour to do.

Within a few minutes of sending the email I received a very positive response saying he would pass the video to others in the organization. Within hours it was viewed by more than 3 dozen people in 7 states. (I was able to see this with my Google Analytics.)

Here’s the video….

David Lynch YouTube

Could you create videos for high level prospects, or the media, or to help land a speaking gig, or ???

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The video below clearly shows that SEO is alive and well. 3 weeks ago I implemented the latest Google approved SEO tactics and today the results are in. We gained 184 TOP 1 Rankings and 211 TOP 30!!!

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This has resulted in a 22% increase in organic traffic.

Obtaining and maintaining top Google ranking is still very possible and it can be done very affordably.

To see if your site could benefit from these SEO tactics call or email me. I’ll review your site (at no cost) and let you know if you’re a good candidate for these tactics.

Call me at 541-941-4840

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The design of your website plays a HUGE part in the success of your website. Many website developers, designers and business owners want a website that is modern, sleek and sexy.

The question is do these sexier websites convert a higher percentage of visitors into customers, the same percent or 75% less than their less glamorous counterparts?

See for yourself- http://whichtestwon.com/archives/24211 

Could you use some help making the right Internet marketing decisions? Let’s talk- 541-941-4840

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SEO has become “earned media“, meaning that your business must EARN top rankings. This means that SEO can no longer be an afterthought, something you “do” once the website is developed. In fact, SEO is no longer even limited to your website. SEO is the aggregation of the entire culture of your business.

SEO is no longer a “way of marketing”, like PPC or paid social.

SEO is a website the loads quickly, is up to date, is rich with content, is well respected amongst peers and users… SEO is content that is engaging and shared.

SEO is NOT putting keywords into tags, or content, or getting a bunch of websites to link to your website. SEO is NOT manipulation of any kind.

SEO is integrity. SEO is demonstrating consistency with your actions, values, methods, measures and principles, aligning visitor

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expectations and outcomes.

SEO is having visitors who like what you do and how you do it.

SEO is everything about your website and everything about your business.

As SEO has evolved so has the focus of my coaching. If you could use some help obtaining and maintaining top Google rankings give me a call. 541-941-4840

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Easy way to make Google work better. Google likes directories so get listed in them… and then get your site to rank organically right behind them.

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