SEO Focus

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My focus on building my impact as Santa has increased the year over year organic visitors to one of my websites by 439% and another by 136%. My revenue has increased correspondingly. Could improving your focus improve your business?

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A reminder just popped up on my calendar letting me know that next week is the 18th anniversary of my first $10,000 day.  Every year for the past 17 years I have taken a few minutes to think about that day and the events that led up to it. In the preceding months I had hit bottom. I went broke. Lost my house, my car, closed down my business (which in the early ’90’s had generated a low 6 figure income) but by ’95 things were bad and by mid ’96 they were unimaginable. My world, my business, my family, everything was incredibly disrupted… I was embarrassed, ashamed and at times I found comfort in simply, mindlessly, playing solitaire.

God working in mysterious ways, silver linings, whatever… 

I saw an opportunity… and even though I was depleted in every sense of the word I mustered the courage, and the will, to move forward. The opportunity was the Internet… more specifically, teaching small business owners how to use the Internet to build their business and add to their profits.

That day, October 17, 1996, I took 4 phone calls from small business owners wanting my help… in hindsight I can tell you with absolute certainty that depositing that $10,000 in my anemic bank account wasn’t nearly as important as the deposit that was made in my “emotional bank account. Because others valued me, and trusted me, and because I knew I could exceed their expectation (which I went on to do) my spirit came back to life. I regained my sense of meaning and contribution. I saw a light nearing from what had been a very long and very dark tunnel.

defibrillator-1

Today I would never value a person’s worth, mine or anyone else’s, in terms of money but when we become emotionally depleted providing value to others and being compensated for it, financially or  otherwise, can be just the defibrillator we need to bring our spirit back to life.

 

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The letter below landed me 3 new customers in less than 48 hours.

How? Social Media!

Here’s the simple 4 step process.

  1. Get a very happy customer.
  2. Ask them for a testimonial letter. Even tell them you well help them write if it makes it easier on them and gets it completed in a timely manner.
  3. Share the letter with your friends and followers on social media.
  4. The repeat the process every week or 2.

That’s it! It’s simple.

Here’s the letter I used a few days ago: 

Santa Ed & Mrs. Claus,
THANK YOU for designing and making my amazing new website. It will make a much better impression than my old site, your price was less than I expected and I’m glad to have the ability to update the content myself if I should want to.

Perhaps most importantly is your help with getting me top rankings on Google. I cannot even believe that I’m now on the first page of Google when people search on “Santa for hire Newport, RI” AMAZING!
If you ever need a reference for making a Santa Claus website send them to me, I’ll give you guys a glowing recommendation. 

Thanks again,
Santa Bob Snow
Santa-Snow.com 

There is NOTHING difficult about this, but it does assume that you have social friends and followers who are potential customers. If you don’t; call me and I help you fix that. 541-941-4840

 

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It was 17 years 10 months ago today that I had my first $10,000 day from “Internet Marketing”. In the years since October 17th 1996 I went on to become one of the most requested Internet Marketing Speakers in the country often speaking at more than 80 conferences, seminars and CEO club meetings a year.

Since 2006 I have also been an “Internet Marketing Coach” working hand-in-hand with hundreds of small business owners across the country.

I feel TRULY BLESSED to have been able to serve so many people in so many ways. I have been responsible for tens of thousands of top Google rankings and significant improvements in conversion ratios resulting in my clients and students generating well over a billion dollars in increased revenue.

Today EVERYTHING has changed…  

A convergence has occurred and of course it has happen right at the perfect time.

I am no longer interested in marketing and marketing is no longer working, at least not in the traditional sense. Marketing (at least for me) has evolved simply into the 3 C’s; Communication, Consideration & Continuity.

Considerately communicate constantly. That’s today’s marketing model.

As it was nearly 19 years ago… my EXPERIENCE speaks for itself. I have re-invented myself in the incredibly competitive entertainment industry. With no experience and no connections I am now represent by one of the top Agents in Hollywood, I’m on TV shows and commercials and I have developed corporate accounts as an entertainer that others only ream of; Mattel Toys, Jib Jab, Riot Games, the LA Lakers and dozens more… if you need help developing your business I’m still available but the way you would work with me has changed. Visit http://the-greatest-gifts-of-all.com/ to learn more and then call me at 541-941-4840

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3 weeks ago a wrote a post here on this blog about how I have SEO’d my SantaEd.com website. In that post I mentioned how my traffic had increase by 481% as a result. Today, 3 weeks later, and after doing a bit more SEO I just checked my Analytics again and now my visits are up by a whopping 727%!!!

If you would like a little 1-on-1 SEO coaching give me a call- 541-941-4840

REMEMBER- SEO ALWAYS starts with keywords and content!

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I didn’t want to write this post… but I had to. Why? Because my last post was over a week ago. If I want to maintain my relevance in Google’s eyes, and I do, I MUST consistently add new content.

MY ADVICE TO YOU… When you don’t want to write a new post, or add new content to your website, suck it up. Google delivers many, many, thousands of visitors to my websites all for free, the least I can do is regularly add some content. Wouldn’t you agree?

COMMON MISTAKE WARNING: In the past few months it seems like I’ve been hit by an onslaught of websites that have been really poorly conceived. Specifically the stories have been so poorly crafted and articulated that the websites didn’t convert well and worse, they couldn’t muster any social juice.

Craft your story! Think. Think. Think. What problem do you solve? Why should I believe you? What social proof can you offer?

Your story is your foundation… if it sucks… well… everything built on it will suck too.

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Why am I getting 481% more visitors from my organic Google listings this year than I did at this same time last year? 

Because I have A LOT more of them!

I have spent the last few months “ramping up” for the season. Little did I know that by ramping up for the season I would actually extend my season, but I have!

I’m talking about my Santa Claus website.

SantaEd site clip 07-13-14

Google on “Santa Claus actor Hollywood“. You will find SantaEd.com above such notables as Ed Asner.

My point is simply this, SEO STILL WORKS!!! Or try- santa claus for hire or santa claus for hire los angeles or santa claus for hire beverly hills.

If you would like a little 1-on-1 SEO coaching give me a call- 541-941-4840

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In the video below I explain how you can easily use this traffic building, profit enhancing, concept…

YouTube Preview Image

Hi, I’m Santa Ed Taylor and as you know the use of video to increase website traffic and boost conversions is nothing new. Here’s the new, and potentially very profitable twist.

Video’s typically go viral when they contain something unexpected, the homeless person, or 7 year old, who blows the audience away with their amazing voice. The bigger brother reacting to his baby brother (Charlie) biting his finger (more than 700 million views), the United Breaks Guitars video (which I have featured in this blog and now has more than 14 million views). These videos all feature something unexpected.

Imagine this, Santa Claus, me, doing something fun and completely unexpected pertaining to your business.

I have access to some of the most creative minds in Hollywood, including producers at YouTube Space LA. I have access to a state of the art blue screen studio… in other words I have everything that is needed.

Your investment, for a 100% completely custom 2 to 3 production is only $4,350. This is out the door. Concept development, scripting, video shoot and post production. We’ll even load it on to YouTube for you.

The only kicker is, I must have the shoot completed by August 15th. After the 15th my schedule is just too busy to be involved in these videos. That means I’ll only be able to do 2 of these videos and I would really rather get these started ASAP while things are still a bit slower than they will be in a few weeks, so what I’m going to do is offer a 1 time $500 discount, bringing the total cost to only $3,850 if you order by July 8th. You can reserve your video for only $500 and well chunk the balance into 3 payments.

If this is something you are even remotely interested in give me a call at 541-941-4840 We can brain storm it a bit and see if we can come up with something that will makes sense.

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SEO has found its way into my sabbatical. So have strawberries, and I’m happy about both of them.

My wife and I are about 75 days into our sabbatical. We are gardening (and already eating fresh strawberries from the garden), traveling and exploring new many activities. We are both exploring and deepening our spirituality (a small group of us start each morning with meditation Strawberries Smalland prayer). My wife is also enjoying water color classes and I’m doing a lot of writing related to “The Greatest Gifts of All“.

To be on sabbatical is to break from normal routines and we have definitely done that. Being on sabbatical is also taking time to do the things you enjoy and have a passion for. I thoroughly enjoy working with small business owners, helping them build their business and experience the pleasures and benefits of entrepreneurship.

This brings me to SEO...

Helping small business owners obtain and maintain top rankings on Google has been a large part of my weekly activities for many years. I have always enjoyed it, but it was one of the “normal routines” I was planning to step away from during this sabbatical but here’s what has happened…

SEO has changed, it’s no longer the same routine as it has been for years! SO, I have decided to continue to help a few (very few), small businesses obtain and maintain top Google rankings.

Here’s an example of some results from a brand new client who has had their website for over a year and had zero top rankings on Google. I helped with his SEO 5 weeks ago and he now has 26 FIRST PAGE rankings on many of his most important keywords.

26 Page 1 Rankings in 4 weks 05-24-14So what makes New SEO is so vastly different from the Old SEO that I no longer consider it part of my “normal routine”?

I’ll save that for another time.

Enjoy your labor and its fruits this Spring and Summer and all year ’round.

All the best,
santa-ed-taylor-sig

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Getting your website visitors to convert into customers or opt-in (join your email list) is essential an essential element to online marketing success, in fact, it is THE essential element.

Many times over the past several years I have provided examples of high conversion web pages. In response I often hear things like, that works for you because you are famous as an Internet marketer, or you have the track record, or testimonials or whatever.

Then I hear things like “no one opts-in anymore”, email is dead, text and social is all I need.

Frankly all of that is a bunch of malarkey.

Email is still a FAR more effective marketing tool than, text and social media! See this 2013 SalesForce Study.

So how do you get visitors to opt-in?

It’s easy. Give them a compelling reason.

You must find something that your target customer would value and then give it away in exchange for an opt-in. Pretty simple.

Here’s my page. Really examine it. There are flaws, the video was produced on my webcam in my yard and the hosted on YouTube… I could not have done it for less money it was FREE. The KEY HERE IS STRATEGY. Check it out- http://the-greatest-gifts-of-all.com/

How you let your visitors know about your freebie is key. Video has proven itself over and over again.

During this reporting session the website had visitors from a bunch of sources including ads on both Facebook and Google and:

  • direct
  • facebook.com
  • google
  • hypnoticmarketinginc.com
  • imgmembers.com
  • bing
  • yahoo
  • wakeupandbehappy.com
  • linkedin.com
  • youtube.com
  • aol
  • kgstiles.com
  • and dozens of additional sources.

These were visitors who didn’t know me from Adam and this is a new venture for me. I have NO track record.

The opt-in rate:
13percentOptIn05-04-14

 

 

13.8% is not a particularly high conversion rate but it’s 2 to 3 times higher than most small business websites. On another website I recently worked on the opt-in rate was in the 27-29% range.

Improving your conversion ratio is often the most immediate and most bottom-line improving thing a small business can do.

Examine your website and your conversion ratio. Is your conversion ratio in double digits? If not let’s talk.

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