How does a hummingbird think? According to Google- “quickly and precisely”.
Google’s latest update, the most comprehensive is 12 years; called Hummingbird, is totally changing SEO. Keywords are now obsolete. And small business owners have a very unique opportunity to gain a competitive advantage in the search rankings.
In many ways small business owners and Google are diametrically opposed.
You, as a small business owner, want your website to rank at the top of Google’s search rankings. You want their users to come to your website and then you want to sell these Google users your products or services. Sound about right?
Google on the other hand simply wants to help their users get their questions answered. Google wants their users to appreciate the sites they have prioritized for them. They want their users to feel good about the sites, have a good user experience and most importantly- quickly and easily find the answers to their questions. Sound about right? Just to be clear, Google has no interest in subjecting their users to your sales pitch.
Let’s say I’m looking for a chiropractor while I’m here in Irvine, California. What do I do? I take my iPhone, go to Google and SAY, “Who is the best chiropractors in Irvine California”. What if I’m looking for a printer? I SAY, “Where is the best affordable quick print service in Orange County California”.
In the old days I would have typed in a series of keywords “Chiropractor Irvine” and “Orange County printer” and, prior to the first of this month, Google would have looked for the existence of these “keywords in the content and code”, taken a number of other things into consideration, and then produced their search results.
Now Google, with its “hummingbird brain” is smart enough to quickly and precisely evaluate ALL of the content, of all of the websites, and produce search results that are not based on keywords but based on the entire content of the site. Google then factors in a number of other things, like the “authority” of the site, it’s load time, age, etc., etc., etc.
So the question becomes, and the topic of tomorrow’s training session is; How Does a Small Business Owner Use This Hummingbird Update to Gain a Competitive Advantage.
You and I both know that many of your competitors will not take the time and effort to become “Hummingbird Compliant”, in fact you are probably wondering if you should even bother with this. You might be ready to just throw your hands up and say “Screw it. I can’t keep up with all of this SEO stuff- I have a business to run!!!”
Believe me I get that, and there are many ways to get new customers beside free visitors from Google, and… understanding how to get free visitors from Google can consistently add significant bottom-line profits to your business if you’re willing to learn how to do Hummingbird compliant SEO. And the good news is this- Hummingbird compliance is actually EASIER than the keyword oriented SEO of the past.
Join me tomorrow for a 90 minute session in which I will show you exactly how you can immediately use Hummingbird to gain a competitive advantage.
Thursday, October 24th 9:00 – 10:30AM Pacific Time I’ll be presenting a step-by-step post Hummingbird SEO to do list. This will become your new SEO Guide. I will also conduct a live question and answer session to make sure you completely understand how to implement these changes.
The investment for the live training is $97, $147 if you also want access to the recording and slide deck.
Access to the live event, slide deck and recording is FREE for current coaching clients.
If you would like to attend the training send me an email at ed@EdTaylor.com and I’ll send you the registration information.
I will NOT be conducting another one of these trainings this year.