Internet Marketing Coach

Professional speaking is a GREAT way to build your business. I’ve been doing it for 17 years and I love it now more than ever. Watch the 2 minute video below and you will see why…

If you would like help getting started as a professional speaker or help crafting a great presentation pop me an e-mail.

Yes, that’s a very elementary question and yet it seems to me that most small business people fall short in their answer and as a result they fall short in their success with Internet marketing as well.

Here’s my definition of Internet marketing- It’s 3 things… 

Internet marketing is:

1.  Getting quality traffic to your website
2.  Getting your website to convert visitors into leads, customers or opt-in’s
3.  Maintaining and deepening relationships

That’s it.

Getting quality website traffic includes:

•             SEO
•             PPC
•             Social Networking

Converting website visitors includes:

•             Strategy development
•             Website design
•             Website content

Maintaining relationships includes:

•             E-mail
•             Social Marketing

All 3 of these categories of Internet marketing are important, even essential, the “trick” is to focus on the right category at the right time. It’s kind of a chicken or egg conundrum, do you focus on getting more visitors first and then on improving your website conversions or vice versa?

In my experience it’s a delicate balance- you MUST do both at the same time, especially when you are just getting started or just ramping up your Internet marketing efforts.

Of course it’s very disappointing and disheartening if you starting getting many more visitors to your site but your sales, leads or opt-in’s don’t improve. Likewise it’s frustrating to be spending time and money trying to improve your conversion ratio if your not getting enough visitors to keep you business afloat.

My advice is this- PAY CLOSE ATTENTION. Google Analytics is great. You can see exactly how many visitors your getting, what they’re doing while at your site and where they came from. If you are getting less than 50 or 100 visitors per day focus on increasing visits. The best way in most cases to do that is with SEO, the next best (and more expensive) is PPC.

If you are getting more than 50 or 100 visits per day really focus on conversions. What percentage of your visitors are “converting”, opting-in, buying something or submitting a form (or calling you or whatever it is you want your visitors to do).

If your conversion rate is less than 2 or 3% there are probably simple things you can do to improve it. If your conversion ratio is 3-5% there are still likely to be simple things you can do to boost it a bit. If your conversion ratio is over 5% figure out how much you can profitably pay for a visitor and then find all the places you can that will sell you visitors (clicks) within your margin (and then pay REAL CLOSE attention to make sure your conversion ratio doesn’t drop with visitors from these new sources.

Remember, Internet marketing is much more than Search Engine Optimization or buy Pay Per click ads from Google. Internet marketing is EVERYTHING that affects the profitability of every dollar you spend or hour you spend on marketing and advertising online.

If you would like to have to have me as your Internet Marketing Coach let me know. I still have a small number of slots available for new Internet marketing coaching clients.

Let’s start by looking at the results. Hundreds of qualified visitors averaging 8:17 minutes on the site while looking at an average of 3.67 pages.

Google says the average cost per click on the keyword is $13.03. So if I would have been paying per click I would have spent thousands of dollars.

My total investment?  ZERO $ and about 45 minutes of my time. 

SEO is such an incredibly affordable and effective way to get high quality visitors to your website.

Here’s the keyword I’m talking about- construction internet marketing – you will notice that I linked the keyword to the page that is optimized for that term. That’s part of my “link building” strategy.

Today’s tip- do like I just did and add “optimized links” to the optimized pages of your site- it’s important.

Google on the term “construction internet marketing” and see where you find the IMGmembers.com page.

Have ever wondered if your images or photos have been hijacked and your copyright violated? Have you ever just been curious about whether or not others are using images from your website? Whether you concerned about  a copyright infringement on one of your photos or images, or if you are just curious about where a specific image is used on the web YOU WILL LOVE THIS…

An SEO coach, or firm that provides SEO services, which is the best for you and your business? Here’s an interesting analysis from a business owner who has worked with 9 SEO companies over the past 10 years. His personal experience may help you make a decision…

We didn’t engage Ed Taylor until I had attended 3 or 4 of his free SEO webinars. I was able to use information he was providing at no cost to solve some SEO issues. I liked what he had to say and how he said it. 

Ed is our 9th SEO firm and hopefully our last. First of all his model is unique. He’s a “coach” which means you meet via web conference examining your website, analytics and so forth. Based upon the metrics, Ed then makes actionable recommendations to increase your website’s traffic and conversion. 

Because he’s “coaching” you, you do the heavy lifting – content & email deployment – URL fixes and so forth. Ironically having been a client elsewhere I’m doing about the same amount of work I was while retaining other SEO firms at a much higher cost. 

The biggest difference between Ed and other firms seems to be SEO firmsspend a lot of “chargeable” time developing back links but charge extra for content creation or any other “under the hood” work. One popular model today is to target 5 keywords for the first page of Google – for $1000 per month fee. 

With Ed we’re tracking about 200 keywords (about 26 on page one now) and watch closely for “low hanging” opportunities like 2nd page keywords we can focus efforts to push to page one with small efforts. It’s a more holistic  approach. 

Since engaging Ed’s service – about 60 days ago we’ve almost doubled the number of keywords on page one of Google and seen traffic to WindyCityParrot.com increase about 15 – 20%. Some of that can be attributed to repairing the 404/301 redirect issue discussed in the business plan but he’s brought a number of keywords into focus that enable us to see higher search rankings thus more “quality” website traffic. 

I would highly recommend Ed, especially to website start ups not only because of his business model and pricing but because he is trustworthy.

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I just don’t know what I can add to what Mitch has written.

I did not give him any incentive, or even ask him to write this, he did on his own and sent it to me. Mitch also adds valuable comments to many of my blog posts and he’s the guy who brought TYNT, the link building tool I mentioned a few days ago, to my attention.

You can find the specifics about my SEO coaching program (which actually includes much more than SEO coaching) at- http://imgmembers.com/join-3/

Here’s how you can easily leverage the power of “copy & paste” to improve your SEO and direct more visitors to your website.

In the video below I DEMO Tynt and so far I have to say I’m VERY impressed. Watch the short video to see what Tynt does how how can have it working for you in less than 10 minutes for FREE…

Thanks to Mitch Rezman of http://www.windycityparrot.com/ for bringing this to my attention.

For the next 5 days you have FREE access to “Social Marketing- Minimum Investment, Maximum Return“.

This is the recording of a webinar I delivered 10 days ago to an Association meeting in Toronto. I’m providing open access until February 10th, after that it will be available to my coaching clients only.

You will learn the best strategy, specific tactics and a couple of e-commerce solutions you will want to check out.

Here’s the link- again, it’s only available to non-clients until 02-10-12
http://imgmembers.com/social-networking/social-marketing-e-commerce/

What is a membership website? The answer to that question totally revolutionized my businesses. If you now have, or are considering, a membership site this is a must read…

First, pop me an e-mail or give me a call if you are considering a membership site I’m sure I can save you time, money and reduce your frustration.

Second, if you already have a membership site or are certain you are going start one this year I recommend that you attend the Subscription & Membership Site Summit in San Francisco this April. Learn More…

The Summit features real-life membership site experts from Harvard Health, LoopNet, Surfline, The Inventor’s Alliance, ExpertClick, and many more.

Top 4 attendee benefits: 

#1. One-to-one Site critiques

Get your homepage, paywall and membership marketing evaluated by on-site experts.  Walk away with specific changes you can quickly make for better conversions.

#2. Eight Case Studies presented by site publishers

Includes B2B and consumer sites of all sizes from Harvard Health to Inventor’s Alliance; lots of A/B test results; and, how to get former-print readers to convert to online subs.

#3. How-to Sessions on Retention Marketing

Content for 2012, Search Marketing, Event Cross-sells, & Local Online Media Biz Models.

#4. Tons of networking with your peers. 

Breakfasts, lunches, cocktails… and we’ll even help you connect with peers for dinner out on the town in San Francisco!

See lots more details, including Case Study info and an (impressive) list of past attendees at: http://subscriptionsiteinsider.com/summit?affid=EdTaylor 

Again, if you’re asking- “What is a membership site and how can I use one to increase my business revenue?” pop me an e-mail or give me a call and I’ll explain how I use mine and why I like it so much.

I was just reviewing the January Analytics for my coaching clients and noticed my non-retail clients have experienced a nice bump in January website visits, 37.4% If you have not experienced a bump be sure to check the following- By the way, the low was 12% and the high was 68% with monthly visits ranging from 2,861 – 38,116.

• Do you have a separate web page with text for each of your keywords?
• Do you have optimized links on your web pages to other pages of your site?
• Have you checked the robots.txt of your site?
• Have you checked the HTML code of your web pages?

If you are concerned about your SEO give me a call and I’ll give your site a FREE SEO Evaluation 541-482-4840 

This test was the result of a BIG copywriting conflict between
the site’s founders.  One was certain different homepage copy
would increase ecommerce sales.  His co-founders thought he was
completely and utterly wrong.  So, they ran this test….