How Google Social Search Works

10 SEO Essentials EVERY Small Business Person Must Understand
an up to the minute case study and a FREE SEO Evaluation of your website…

Automated programs called robots, or bots, or spiders are sent out by Google. The spiders navigate the web going from one link to the next as they find them on web pages. A copy of each page the bots come across is stored in the main index that Google uses to retrieve search data. The Google spider scans all the text elements on the web page and uses this information to determine what the page is about.

When a person “Google’s” a word, or phrase, Google then scans through its index and finds all the pages that contain that word or phrase. Google often finds hundreds of thousands or even millions of results. Next Google determines the order in which it will display the web page based on its relevance to the specific search query.

Determining which web pages are most relevant to the word or phrase in the search query is a very complex task, but here is the essence of the process…

  1. Where, and how often the word or phrase is mentioned in the body of the text (keyword density) play a role in determining relevance.
  2. Page titles, heading tags, linked text, bolded, italicized, or underlined text, etc. play a role.
  3. In addition to the text on the web pages, the navigation structure, programming and page layout also affect how the spiders crawl through a site. Some programming and navigation can stop the spiders dead in their tacks rendering them unable to find certain (oftentimes very important) content. Spiders are also unable to read text that is contained in graphics or flash animation.
  4. Each of the elements mentioned above can be manipulated, or “optimized”, to gain better Google rankings. But this optimization must be done properly.
  5. Google penalizes website for “over optimization”. For example if a word or phrase is “stuffed” into the text too many times, creating an un-naturally high density, the page could get penalized, or worse, banned from the index altogether.

That covers the on-page elements Google evaluates to determine the ranking of any particular web page on any given search query.

Google also uses off-page elements. This refers to linking.

  1. A link from one website to another counts as a vote. A site that attracts more links from other sites is deemed by Google to be more important and will often rank higher than similar sites with fewer sites linking to them.
  2. But, here again this is more complex than it might first appear. Not all links are created equal. Links from some sites carry much more weight, or authority, than links from other sites and when these authority sites link to a site they pass more “link weight” to the site they are linking to. To make things even a bit more confusing certain poor linking strategies (like link farms) can even harm your rankings. You’ll need the right kind of links from the right places to get the best results.
  3. Google also reads the linked text within a link, this is called the anchor text of a link (the usually blue underlined text you would click on). When this anchor text is descriptive of the page it is linking to Google takes that into consideration.
  4. Google also uses Latent Semantic Indexing, LSI. Latent Semantic Indexing takes into account the semantics of language and multiple terms that mean the same thing, as well as words and terms that have a tendency to occur together in content for particular topics. Using a mix of different variations on your main keywords, such as plurals, …ing’s, etc., as well as other related terms.
  5. Other factors that Google considers include the age of the domain name, the country the web-server that is hosting the domain is located in, and others.

In December we optimized a clients website. By early January of this year they had several dozen new top rankings on Google and the other search engines, as a result the search engines delivered 12,607 visitors in the first quarter of this year. This is 19.77% increase over first quarter of last year. Here are 2 graphs that visually show the increase in visitors…

Look at the Increase in daily visitors after the SEO was implemented.

Day to day traffic since the 1st of the year.

We are dedicated to helping small businesses obtain and maintain top search engine rankings. We have SEO programs to fit any need and budget. Ranging from complete “turnkey” SEO implementation on your website to SEO training programs that you can buy by the hour.

For a FREE SEO assessment of your site simply add the URL of your website, 5 of the terms you would like to have top Google rankings on, your e-mail address and phone number in the form below.

We will analyze your site on each of the 9 elements mentioned above and report our findings to you.

Your Name (required)

Your Email (required)

Your Website URL (required)

1. Search Term

2. Search Term

3. Search Term

4. Search Term

5. Search Term


Additional Comments

03-03-10 This testimonial was posted on LinkedIn

“Ed is the “go to” guy in Southern Oregon and beyond for professional website analysis and Internet marketing support. His name comes up almost every week as a recommended resource in my role working with small business owners on a myriad of business issues. He is a dynamic speaker and obviously loves what he does. It has been fun to watch him grow his own level of knowledge and expertise and immediately begin sharing it with others.” March 19, 2010

Top qualities: Great Results , Personable , Expert

Linda Brown
hired Ed as a Business Consultant in 2008