Article marketing is a great way to promote a product, service, website or blog. The name says it all: article marketing means marketing yourself with articles and it’s easy to do if you know how. Last week we added an “Article Marketing Page” to IMGmembers.com but here’s a “Hot Tip” tip that I’m sharing with everyone…

The Title

The title of your article is the most important part, because that’s what will grab the reader (and often the Search Engines). You want to tell readers what the article offers and tell them quickly – within the first three or four words if possible. If you’re writing about buying wedding flowers, then use this:

Buying Wedding Flowers: Five Tips to Save Time and Money

rather than this:

Five Tips to Save Time and Money When Buying Wedding Flowers

The first tells readers straight away what they will get from your article; the second focuses on the number of tips.

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