Google of course looks at many factors when determining the ranking hierarchy for any particular search query.

One of the commonly overlooked factors, and one that is often overlooked, is the naming convention of the URL.

Using your keywords in order, separated by hyphens, is another easy way to demonstrate to Google that your page deserves top rankings on that keyword.

A URL like mycompany.com/about has zero benefit from an SEO perspective.

Whereas a URL like mycompany.com/internet-marketing-coach has a lot of SEO benefit.