It’s not really surprising that Monday’s blog post that featured Mark Cuban’s 12 Rules for Startups was one of my most read blog posts of the year.

Here’s the lesson- it pays to feature celebrities in your blog from time to time. The “trick”, at least the way I see it, is to feature the celeb in a way that ADDS VALUE to your community. My community of small business owners can learn and benefit from Mark’s 12 Rules…

Who has name recognition in your community? How can you present something that they have done in a way that adds value to your readers?

My list, and my business, grows as I continually find ways to bring value to my readers and attention to me. The celeb helps with the attention… you must find the content and/or the way to have that content add value to your readers.