I have long fancied myself a rather decent copywriter. I have studied extensively with Jay Abraham, Ted Nicholas, Gary Halbert, Gary North, Bob Bly and many others and I have written copy for myself and clients that has been VERY effective.
In fact during the first 5 or 6 years I was conducting Internet marketing seminars I always dedicated time to creating compelling content. Over the years copywriting just slipped from my programs as SEO, e-mail marketing, social marketing, etc. started getting more time. But copywriting, creating COMPELLING content for your website, has never diminished in importance. In fact it has become MORE important. As competition continues to increase the ability to engage and persuade becomes ever more important.
Here Are 3 Tips That Will Help You Gain a Competitive Advantage
Headlines work. The fact is a headline can dramatically affect the “time on page” of your web pages. Remember the purpose of the headline is to whet the appetite so your readers goes on to read to body content. http://www.copyblogger.com/ is a great resource.
Numbers get attention.
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In a headline or a list, numbers catch our eye and when used well make us want to click.
Above I used a list to show numbers used in headlines or sub-heads. Lists add variety to the page, they draw the eye. Remember most website visitors SCAN your page, they don’t read it. List are quick and easy to scan and a great way to present important information.
For a FREE Internet Marketing Review or Help with Content call 541-482-4840