Website conversion ratios are affected by many factors. The offer, the site design, the content and the source of the visitors, to name a few.

The conversion ratio on this site continues to blow me away… 

Dr. Joe Vitale

Greg Reid

Last weekend I had 2 author/speaker friends of mine, Joe Vitale and Greg Reid, recommend my website, The-Greatest-Gifts-of-All.com to their followers on Facebook and Twitter. This immediately exposed the website to many tens of thousands of people.

The result?

A 17.7% opt-in rate!!!

Yes it’s a free offer, but 17.7% is still an incredibly high conversion rate. Take a look at the site and see if there is a way you can use these strategies and tactics in your marketing.

Some things for you to consider…a free offer, but 17.7% is still an incredibly high conversion rate. Take a look at the site and see if there is a way you can use these strategies and tactics in your marketing.

1. Get endorsed mailings/posts from people with a large number of e-mail subscribers and or social followers. For example in this case Joe Vitale has more than 52,000 followers on Twitter alone.

2. Have an offer that is interesting and compelling to your target market (in my case those interested in personal/spiritual development).

3. Make sure your offer is VERY easy to act on.

4. Create content that is engaging and  has a clear, single, call to action.

5. Have a site design the matches the target visitors exceptions.

Because ALL of your advertising results in visitors going to your website to learn more about you and what you do, increasing the conversion ratio of your website increases the ROI on all of your advertising and marketing expenditures. It’s definitely worth investing some time and money to maximize your conversion ratio.