I have compiled a list of what I consider to be the 10 Most Costly Internet Marketing Mistakes a small business can make this year. Here is #1.

FATAL FLAW# 1- Priority Confusion All the Internet marketing buzz this year (and last year) is about Social Media Marketing. FaceBook, LinkedIn and Twitter are getting so much attention that many small businesses are beginning to spend time and money building their Social Media marketing programs, and that is good, unless your website is underperforming. Most people who connect with you on Social Media will find their way to your website, at that point it’s up to your website to convert them to customers, leads or opt-ins. If your website has a poor conversion ratio much of your Social Media marketing will be wasted. Job one is to make sure your website is converting well.