FATAL FLAW# 7- Pull Components- Link Bait- Pull Components refer to something in your site that will compel or “pull” your target visitors to your site. This might be a FREE Report like this one, small business owners might hear that this 10 ‘Fatal Internet Marketing Flaws’ for Small Business in 2011 report is available at my website and that might cause them to visit the site to get their copy. In social networking this is called “link bait” because you are providing something that others might link to. Once you have a compelling reason to get visitors to your website you must let them know about it in ALL of your advertising. By aggressively getting the word out you can gain a pre-emptive advantage over your competition.