FATAL FLAW# 6- Search Engine Ranking Reports- Your search engine rankings are just too important to treat casually. You must pay attention to your rankings, and your competitors rankings, on all of the search terms (keywords) you are optimizing for on at least Google, Bing and Yahoo! I have been providing this service to my clients for many years and I don’t see how you can live without it in 2011. It’s important to understand that due to Google’s personalization and localization not all people see the same rankings results therefore Ranking Reports are not 100% accurate but they do provide an excellent gage as to how your SEO efforts are working.