FATAL FLAW# 5- Analytics I cannot believe how much money is WASTED by small businesses who get sold ads, links, and Pay Per Click listings that produce little or no qualified traffic. This is not necessarily a fatal flaw but t is certainly a stupid mistake. Google Analytics is FREE and it only takes a few minutes to be added to your website. Once GA is installed you can easily track which of your ads are working and which are not. GA will also provide you a wealth of other essential information about how your visitors are finding and interacting with your website. Here’s a video that will help you get GA installed on your site. http://imgmembers.com/miscellaneous/analytics/