FATAL FLAW# 3- Poor SEO Your website MUST be found where your potential customers are looking and that means Google. Most successful small business websites get most of their visitors from Google, Bing and Yahoo!. Obtaining and maintaining top organic (FREE) rankings on Google (and the other search engines) can be the single best source of new, high quality, visitors to your website. This cannot be left to chance; you must KNOW what terms your targeted visitors are searching on and your site must be well “optimized” for those terms.